Customer Behavior Analysis
Customer profiles are developed from data about customers using machine learning and algorithmic weights. These profiles allow you to understand the behavior of customers and answer questions like:
- How many times do my customers shop before they purchase?
- How many items do my customers purchase simultaneously? Which items? How frequently?
- What is the likelihood of a customer returning to my store after a sale item?
- How long do customers stay in my store? Which items do they view the most?
Customer behavior analysis leads to improved floor layouts, web design, and marketing designed to incentivize customer behaviors that increase lifetime value and loyalty.