We understand consumer interests and track numerous distinguishing features.

For example, choose from one of the following to graphically display interests by geographical location:

Households across the US with an interest in Baseball

Households across the US with an interest in Soccer

Households across the US with an interest in Hockey

Households across the US with a Horse

Interactive-chart

On a local level, the maps found below show interest by zip code for residents of Fairfax County, Virginia

Golfing Interest in Fairfax:  The zip code shaded in dark blue (22039) is the zip code which has the highest percentage of households with an interest in golfing.  Areas shaded in light blue have a slightly lower percentage of households interested in golfing.  On the lower extreme, those zip code areas shaded in dark red, have the least interest in golfing.

Golfing Interest in Fairfax:  The zip code shaded in dark blue (22039) is the zip code which has the highest percentage of households with an interest in golfing.  Areas shaded in light blue have a slightly lower percentage of households interested in golfing.  On the lower extreme, those zip code areas shaded in dark red, have the least interest in golfing.

Fishing Interest in Fairfax: The zip code shaded in dark red (22041) is the zip code which has the least percentage of households with an interest in fishing.  Areas shaded in light red or orange have a slightly higher percentage of households interested in fishing.  The zip code areas shaded in some shade of blue exhibit the most interest in fishing.

Fishing Interest in Fairfax: The zip code shaded in dark red (22041) is the zip code which has the least percentage of households with an interest in fishing.  Areas shaded in light red or orange have a slightly higher percentage of households interested in fishing.  The zip code areas shaded in some shade of blue exhibit the most interest in fishing.