It's the era of data driven marketing
The investments are significant
Teradata reported a 130% increase in marketers making significant investments in data driven marketing in just the last three years. (Source: Teradata Global Data-Driven Marketing Survey)
Unfortunately this shift poses significant threats to small and medium businesses.
They have the same need for consumer and market data to level the playing field with larger competitors—yet they lack the time, money, and expertise.
You'll end up with the same information as your competitors - if you're lucky
You'll also end up with more questions. You'll return to making gut decisions - and spending a ton of energy defending those decisions.
When the market shifts or strategy evolves, all bets are off
And because the process was so painful, you'll delay doing it again - which increases the risk of falling further behind