Make decisions with greater predictability.
Identify the microsegments that matter and find look-alike customers with a high propensity to buy your products.
Uncover more about your existing customers. What do they look like? What do they buy? What are they interested in?
Work with data more often
Making data accessible and easier to use means more agility to your sales, marketing, and Go-to-Market model. Increase the number of experiments and improve your overall data quality.