Analyze360® Video Demos: Feature Walkthroughs & Product Insights
Welcome to our Video Demos page for Analyze360®! Here, you’ll find a curated collection of brief, insightful videos that showcase many facets of our product. Whether you’re exploring its powerful features for the first time or looking to deepen your expertise, these demos are designed to guide you through the full potential of Analyze360® with clear, practical examples. Enjoy your journey into smarter data analysis!
Overview
Analyze Corporation CEO Ed Lorenzini introduces Analyze360®, a SaaS platform designed for small to medium-sized businesses, offering consumer segmentation, model building, and lead generation. The platform leverages a vast dataset with over 360 consumer variables on 220 million U.S. individuals, integrating data from major consumer bureaus like Experian. Key features include customer segmentation, in-depth demographic and psychographic reports, and lead list generation based on predictive modeling. The platform also includes an AI assistant that helps businesses identify target audiences and generate prospect lists using natural language processing and AI-driven insights.
Features
Analyze Corporation’s Analyze360® platform provides an annual license with unlimited data uploads, reports, and downloads. The three main features include My Data Sets (for uploading customer data), My Reports (offering sociometric, psychographic, and demographic insights), and My Prospects (for generating lead lists with or without predictive modeling). Additional tools include email appends (a pay-as-you-go feature for retrieving verified email addresses) and an AI assistant that helps users identify key consumer variables when no customer list is available.
Data Dictionary
Analyze Corporation’s data dictionary provides detailed insights into 360 consumer variables covering 220 million U.S. individuals over 18. The dataset includes name, address, geospatial details (latitude/longitude), real estate data, household demographics, financial insights, and purchasing behavior. It also tracks credit card types, charitable donations, media consumption, hobbies, travel habits, and sports interests. The platform adheres to compliance regulations (FCC, HIPAA, fair lending laws) and enables businesses to segment audiences, build predictive models, and generate targeted lead lists based on rich consumer insights.
Uploading & Managing Your Data Sets
Analyze360®’s data upload process allows businesses to import customer lists using CSV files with basic details (first name, last name, address, ZIP code). The platform matches this data to its 360 consumer variables and lets users compare their customers to various baselines, such as the entire U.S., local demographics, or custom groups. Users can define marketing goals, which the system integrates into AI-driven insights. The platform scores customers based on psychographic and demographic alignment and provides detailed variable data to refine targeting strategies. This is the first of three key steps in leveraging Analyze360®’s full capabilities.
Reports
Analyze360®’s Reports feature provides in-depth consumer insights after uploading and modeling customer data. The American Lifestyles report categorizes individuals into 32 consumer segments based on demographics, spending habits, and lifestyle choices. Users can see their customer base’s top categories, such as “McMansions and Private Schools” or “Soccer Camps and SUVs,” and explore key motivators, values, and spending behaviors. The platform also details preferred travel destinations, dining habits, and vehicle preferences, helping businesses refine messaging, target ads, and develop competitive marketing strategies against larger corporations.
Summary Sociometrics
Analyze360®’s Summary Sociometric Report compares an uploaded customer list against a chosen baseline, such as all U.S. households, to reveal key demographic and financial insights. Users can quickly identify trends like income, net worth, credit rating, age distribution, gender, ethnicity, marital status, homeownership, and education levels. For example, a women’s clothing store discovered that 80% of its customers were older than expected and had an unexpectedly high Mediterranean demographic, allowing for better-targeted messaging and marketing strategies. Reports are exportable as PDFs or CSVs, fully customizable for branding and deeper analysis.
Full Sociometrics
Analyze360®’s Full Sociometric Report provides a detailed breakdown of predictive variables, ranking them from most to least impactful in defining a customer base. It compares an uploaded list against a baseline population and highlights unexpected insights—such as active investors being the top predictor for a women’s clothing store’s customers. The report also uncovers hidden opportunities, like a strong customer interest in jewelry, helping businesses expand product offerings and tailor marketing strategies. Users can export reports as PDFs or CSVs, making it easy to share, analyze, and act on data-driven insights.
Geography
Analyze360®’s Geography Report visualizes uploaded customer data on an interactive Google Map, using heat maps and clustering to show customer distribution. Users can zoom in to see individual locations and analyze regional trends. The tool helps businesses identify geographic patterns and refine targeting strategies. Additionally, AI-generated Power Index Insights and Personas provide data-driven marketing recommendations, offering actionable insights to optimize outreach and growth strategies.
Prospects
Analyze360®’s Prospects feature enables businesses to generate targeted lead lists from a database of 220 million U.S. consumers. Users can filter prospects by age, gender, income, net worth, location, and other variables, or use a predictive model built from their existing customer data. The system estimates the addressable market size and allows users to download customized prospect lists with names, addresses, phone numbers, and optional email append services. This feature helps businesses identify new leads, refine marketing campaigns, and execute targeted outreach efforts efficiently.