Take Your Segmentation Efforts to the Next Level With Analyze360’s AI Assistant

Artificial intelligence (AI) is transforming the way businesses are marketing to their customers. AI can be used to help your organization learn more about your ideal customers’ interests, needs, behaviors, and much more to gain a deeper understanding of them and develop impactful marketing initiatives to reach them.

Analyze360® is the first AI-driven consumer segmentation, analytics, and lead generation platform that helps you unlock the power of segmentation to define your ideal customer, build look-alike audiences, and achieve one-to-one marketing.

By combining your existing customer or marketing lists with 3rd-party data on 220 million U.S. consumers, you can gain advanced insights into consumer behavior, lifestyles, demographics, and trends; overcome sales barriers; cross-sell; upsell; and generate new leads in minutes.

Even if you don’t have an existing list, you can describe your product and marketing goals to our AI assistant, and we’ll generate one for you. We share how to use our savvy AI assistant in this step-by-step guide below:

Step 1: Ask the Analyze360 AI Assistant a Question About Your Target Consumer

Our AI assistant can provide you with in-depth information about your ideal audience. Ask a question, and you’ll receive a detailed response based on generative AI insights.

In this example, we’ve asked Analyze360 to develop two buyer personas for a luxury skincare product.

Step 2: Analyze360 Provides the Response to Your Question

After asking your question, our AI assistant provides a thorough response to help you better understand your ideal customer.

In this case, Analyze360 has provided two buyer personas — Sarah, The Successful Businesswoman and Alex, The Sophisticated Gentleman — with detailed descriptions that delve into the characteristics of these buyers.

You can see that the AI assistant shares information about these personas’ professions, values, interests, and behaviors that can be incredibly helpful in developing more targeted marketing campaigns that resonate deeply with your audience.

Step 3: Click the ‘Explore Audiences’ Button for More Valuable Insights

After our AI assistant answers your question, you have the opportunity to gain additional insights into your audience. Click the ‘Explore Audiences’ button and the assistant will provide you with a list of behaviors your audience members engage in.

In this example, the AI assistant listed persona behaviors like Cook at Home, Jog for Exercise, Buy Health and Beauty Items, and Be an Active Investor.

Because this information goes beyond simply people who purchase luxury skincare items to other interests they may have, you can personalize your marketing messaging to connect on a deeper level with these particular groups.

Step 4: Select the Variables You Would Like to Include in Your Prospect List

Select the statistical model, add the file name you would like to use, and select the number of prospects you would like in your list that the AI assistant will generate for you. Then select the demographic variables related to gender, age, ethnicity, income, net worth, credit score, home ownership, and geography you would like to include in your prospect list.

In this example, we’ve selected 36-50 for the age range and $150-$174K for the income range.

Step 5: Generate a Prospect List

Click the ‘Generate Prospects’ button. The AI assistant will then generate a comprehensive spreadsheet of prospects with contact information and other demographic and psychographic details to help you effectively connect with and market to these individuals.

Leveraging Analyze360’s easy-to-use AI assistant is a powerful way to learn more about your ideal audience and generate a highly valuable list of prospects to uplevel your organization’s marketing efforts. With the detailed information you glean from this intuitive tool, you’ll gain a competitive edge and propel business growth.

Ready to get started with Analyze360 and our AI assistant? This innovative platform features:

• A conversational AI interface: For easy interaction and guidance, ensuring a seamless and intuitive experience

• Automated audience matching: Instant B2C lead generation and tailored list building, based on generative AI insights, even without existing customer data

• Real-time analytics: Provides insights as markets evolve, ensuring strategies stay relevant and ahead of trends

Don’t waste any more time trying to figure out who your ideal audience is. Let Analyze360 do the work for you! Try us out today and see the difference we can make for your business. Contact us to schedule a free demo of Analyze360.