Unlock Customer Insights Using Analyze360 for Lifestyle Segmentation
Imagine holding a set of jars in which you can neatly bottle up the personalities and philosophies of vastly different people from all walks of life. This includes the essence of what drives their decisions and behaviors — everything from the causes they support to the trips they take to their dietary habits — to really get a sense of who they are.
That’s all possible through lifestyle segmentation. In contrast to other segmentation variables, such as demographic, geographic, and behavioral, lifestyle segmentation is a process that divides consumers based on similar personal values. Businesses can thus understand how to gain traction on the majority of a consumer base. Furthermore, because personalities and world views do not tend to drastically change over time, values-based data also tend to be consistent over time in lifestyle segmentation.
American Lifestyles™ 2024 is a consumer classification system from Analyze360®. It can help your business with lifestyle segmentation by leveraging advanced data that segments the U.S. population into 32 sociometric and psychographic clusters using a combination of age, income, urbanicity, household composition, buying patterns, and personal interests.
It can enable you to understand housing patterns, buying preferences, disposable income, internet use and online purchasing habits, digital media consumption, and travel patterns as they differ across regions, economic means, and family styles.
American Lifestyles includes 32 clusters, ranging from “Big City Benefactors” to “One Room Apartment Dwellers.” Each cluster includes a behavioral description, statistics, and details like life stage, age range, household income, education, car model, TV station, and typical communities.
Here’s a detailed look at how Analyze360® can help your business with lifestyle segmentation:
Comprehensive Audience Data Collection and Integration
Analyze360 creates a holistic view of customers through data from various sources, including online behavior, purchase history, social media, and demographic information.
Within its organized clusters, it can identify, for example, the wealthiest Americans who spend on high-end jewelry and leather goods, enroll their children in private school as a status symbol, and are strongly civically minded.
Advanced Analytics and Machine Learning
Uncover patterns and trends in your data thanks to Analyze360’s advanced analytics and machine learning algorithms. This helps identify specific lifestyle segmentation with high accuracy. It does the work of figuring out the right audience for you.
Personalized Marketing Strategies Through Lifestyle Segmentation Identification
Because Analyze360 can predict consumers’ future behaviors and preferences based on lifestyle segmentation, it allows businesses to proactively tailor their marketing strategies and steer messaging.
For example, lifestyle segmentation identifies one cluster as young parents in the upper-middle class living in urban and suburban areas focused on raising their children. Marketing content could include enriching after-school and weekend activities for growing families.
Behavioral Segmentation as a Part of Lifestyle Segmentation
Analyze360 helps businesses understand how different customer clusters interact with their products or services. This is done through analyzing factors like purchasing frequency, responses toward marketing campaigns, and brand loyalty.
Customer Journey Mapping
Analyze360 can map out the customer journey within lifestyle segmentation, so your organization can learn more about a customer’s pain points and purchasing decisions. You can therefore optimize at each and every point of their journey, improving customer support and service.
Perhaps you notice non-tech savvy customers have a lower tolerance for creating accounts on buggy apps. Or perhaps another cluster in lifestyle segmentation doesn’t commit to a purchase upon encountering a lack of social media presence for your business. Equipped with these details or the point in time in which you, for example, lose a customer, you can then adjust your strategy and resources accordingly.
Real-Time Insights and Reporting
You can monitor the effectiveness of your businesses’ lifestyle segmentation efforts and make quick, on-the-spot adjustments to your strategies based on real-time data. For example, if you see a marketing campaign is underperforming with a certain cluster, you can tweak your efforts before the campaign is complete.
Analyze360 is the First AI-Powered Consumer Segmentation Platform
Unlock the power of segmentation with Analyze360. By combining your existing customer or marketing lists with 3rd-party data on 220 million U.S. consumers, you can gain advanced insights into consumer behavior, lifestyles, demographics, and trends. Overcome sales barriers, cross-sell, upsell, and generate new leads in minutes.
It’s not a problem if you don’t have an existing list. Describe your product and marketing goals to our AI assistant, and we’ll generate one for you.
Feature Highlights:
- Conversational AI Interface: For easy interaction and guidance, ensuring a seamless and intuitive experience.
- Automated Audience Matching: Instant B2C lead generation and tailored list building, based on generative AI insights, even without existing customer data.
- Real-Time Analytics: Provides insights as markets evolve, ensuring strategies stay relevant and ahead of trends.