Data Analytics combined with Consumer Behavior yields major benefits:
Segment your customers appropriately and deliver relevant communication/messaging.
HOW data Science HELPS...
Whether an organization is attempting to understand its customers, operations, competition, or market, data science draws from best practices in computer science and statistics to find more meaning in the world.
Improve response rates and customer loyalty, thus impacting your organization's bottom line
QUICK AND RELEVANT INSIGHTS
Consumer analytics drives better marketing performance and reliable ROI for big business. Now with Analyze Clients it's available to every business of every size. Know who to target, where to target, and what to offer.
With Analyze Clients you'll get powerful consumer insight in minutes not months.
Target likely customers. Predict customers who will leave so your organization can proactively engage.
METHODOLOGY VS INTUITION
The era of "gut-feel" marketing is over--it's the era of data-driven marketing. Consumer analytics is a key component to a data-driven marketing strategy, but this shift poses a significant threat to small and medium businesses that lack the time, money, and expertise of their larger competitors. Teradata reported a 130% increase in data-driven investments over the last years and compressed business cycles require smarter decisions and "right-time" data...